How Might We...?

How might we create the best starter website to attract customers

This week my guest is Tony Byrne, Tony has 40 years’ experience in the IT industry and founded 3Doors to develop online solutions to help business show up online. Working with Websites and App Development to create custom solutions for each business owner.
Today Tony will be helping you understand how to create the best starter website. Looking at the key pages you need to create and what you are trying to achieve through your website.
 
00:36 Tony talks about his experience
02:42 Don’t build a website, for the sake of it
05:21 What sort of questions should you be asking yourself before building your site?
07:47 Tony gives an example of large ad spend resulting in little return
10:28 You only have 10 seconds to grab the attention of your audience
12:06 your website should start to build trust and the relationship
14:59 if you’re not building a relationship, your conversion rate will suffer
17:02 What to focus on for your home page
19:41 Why you need a mobile friendly responsive site
23:16 Tony describes what should be on your about page
25:11 Tony shares his story to demonstrate the power of a story and values based about page
28:18 Now Tony talks about the contact page – who knew you need to think about this so much
30:45 Tony discusses testimonials and review page
34:28 The power of social proof and Facebook for building your brand and gaining customers
36:23 Tony now discusses and shares tips on your sales page
41:06 Tony shares a simple tip to enhance your One Page website – this is if you have one
42:08 Be genuine with your offers
44:52 Your website can help you filter the clients to the ones you want to work with
48:51 Tony explains the free hand out that covers what he discussed in a little more detail. The link is at the bottom of this page.
 
 
Tony’s website: https://3doors.co.uk
 
Tony’s handout: https://mailchi.mp/cd33c69dc50f/common-website-pages-freebie
 
Scott’s website: https://theinnovatecrowd.com
 
If you want to be a guest on the podcast to discuss your ‘How Might We…?’ then send me an email at scott@theinnovatecrowd.com

How Might We Become an Organisation That Attracts, Engages, and Retains Gen Z?

This week my guest is Guy Ellis. Guy is the Managing Director of GenZ Insight, a consultancy, coaching and training company that focuses on integrating GenZ into the workplace.
Guy Talks about some of the challenges and benefits of attracting and retaining Gen Z in your workforce. Drawing on his extensive knowledge and research to share insights and provide his top 5 tips – they are worth waiting for.
00:53 who are Gen Z anyway?
02:00 What things have influenced the Gen Z outlook?
03:52 Gen Z and the global demographics
05:32 Distinct characteristics of Gen Z
07:40 Gen Z and organisation brand
08:46 Gen Z are the least susceptible to marketing hype
10:58 The importance of passion and consistency of purpose
11:48 Security of cash, side hustles and entrepreneurial spirit
13:09 Gen Z know their WHY
13:39 The importance of job success and opportunities, the importance of learning and taking personal responsibility
17:16 The need for multi-channel communication and authenticity
18:39 Clarity on pay, are you being fair?
19:10 We have moved beyond diversity – it should be a given
20:06 Be flexible to attract and retain Gen Z – There is no work life balance, there is life and work is a part of it
23:09 A smart generation who will take over the working world
23:53 The need for appreciation of all generations
25:12 Guy shares his top 5 tips
30:52 Guy lets us know about his book
 
Link to Guy’s book - https://www.amazon.co.uk/GenZ-Insight-make-organisation-Magnet-ebook/dp/B08BJ6G49D/ref=sr_1_1?crid=2A2D2U9V4OJOJ&dchild=1&keywords=genz+insight&qid=1600422534&sprefix=genz%2Caps%2C154&sr=8-1
Guys’ website - https://www.genzinsight.com
Scott’ Website – https://theinnovatecrowd.com
 
If you want to be a guest on a How Might We podcast, drop me an email at scott@theinnovatecrowd.com

How Might We Become More Effective Leaders in These Difficult Times

This week my guest is Neil Laughton, he is an ex-Royal Marine Commando, helicopter pilot and SAS Officer. During his business career he has won many personal, leadership and business awards and outside of work his passion is in sport, travel and adventure. He has organised and led more than 50 expeditions on 7 continents by land, sea and air.
Neil is also involved the founder of the Penny Farthing Club that  offers individuals the opportunity to ride Penny Farthings and even get involved in street racing and Penny Farthing Bicycle polo matches.
Neil shares his thoughts on the five qualities needed for leading in the 21st Century.
 
01:15 Penny farthings look scary, never mind riding them from Lands End to John O’Groats
02:17 Coping in a crisis is about good leadership
03:10 It’s not about leadership in the 18th and 19th Centuries, it’s about helping people be the best they can be
04:23 The qualities of leaders in the 21st Century
05:04 The first quality is that of competency
07:37 The second quality is having strategic vision
11:37 The four principles of the special forces
12:32 The Third quality is empathy
14:49 I can’t count, maths was never a strong point
15:11 The fourth quality is optimism
18:12 Neil explains how optimism showed up during an expedition to climb Everest
20:47 The fifth and final quality we talk about is resilience
25:01 We discuss sports and I discover there is such a thing as Penny Farthing polo
Neils's website: https://laughton.co
 
Scott's website: https://theinnovatecrowd.com
 
If you want to get involved and share some of your thoughts, insights and ideas, then drop me an email at scott@theinnovatecrowd.com

How Might We Build An Online Business

This week my guest is Jacky Clark, Jacky is a business strategy coach that founded the Blueprint to Business Success. The program is 12 weeks and helps entrepreneurs and freelancers create the foundation to an online business that is scale ready. Building out your Why, Who and What to get clear directions and the ability to create the life you have always wanted to live.
Today Jacky wants to share her thoughts and experience to help micro businesses build an online business.
00:37 Jacky introduces herself
02:22 The role of automation
03:44 Some lessons from Jacky’s journey in the corporate world
05:26 Small business owners who are not techies
06:12 Take the path of least resistance
06:41 Business fail because the owners try to make it too complicated
08:06 I won’t tell clients to do anything I haven’t done myself
09:05 Realising you have been working in your business and not on your business can often be too late
10:47 Keeping tags on your interactions with clients and potential clients
13:07 You have to put the effort in, build a fire
15:13 How to set up a 14 day challenge
18:54 You can be anywhere, even working in Iceland
20:01 COVID and Learning and Development
22:28 A value for money model
25:19 Minimal Value Proposition
27:30 Look at your network, who can help
29:18 Be present on your social media
33:54 Setting your systems up and the customer journey
38:21 Running a business is not easy
40:46 Jacky is so excited to share her top 5 tips.
 
Jacky’s website: https://clarkelearning.co.uk
 
Scott’s website: https://theinnovatecrowd.com
 
If you want to get involved and be a guest on a future How Might We…? Podcast, then drop me an email scott@theinnovatecrowd.com

How Might We Help first Generation Scholars Gain Valuable Work Experience

This week my guest is Heather Suttie, she  is about to enter her final year at the University of Sussex with a degree in Psychology with Business Management. Currently an intern for Strategic Management Partners in Brighton.
 
As the first person to attend University in my family, I think it's so important that employers recognise this when looking for summer interns. I think I can relate to some students when I say that I come from a family were no one’s career has required a degree at entry level/ times have also changed a lot since when they were in their early 20s.
 
Heather shares her experience and discussed
What can students do before University? (take your time! - this goes against most people’s advice)
How can University's help students gain work experience?
How can other Universities take note from Sussex
Application for graduate schemes - things I wish I knew before I started the process
Why is work experience actually important? - more than just a good cover letter story
 
01:56 – The challenge of the application process
03:39 – Look for support specifically for people who are going to university for the first time
05:25 Why are employers now looking for work experience rather than just qualifications
09:26 Using work experience to gain an internship
11:24 The internship process
15:17 Working for free
16:34 What type of interns are organisations looking for
19:46 Biggest bugbear about internship
25:47 Benefits of internship with smaller companies
30:59 heather provides her top 5 tips
 
Scott's website - Https://www.theinnovatecrowd.com
If you want to get involved and become part of The Crowd then drop me an email at scott@theinnovatecrowd.com to book your place as a guest

How Might We Need To Adapt Learning and Development to Take Advantage of The New Normal

This week my Guest is Gary Gorman, he is a business owner, podcast host, and training specialist. He is a negotiation expert and trains sales teams to agree better deals, contracts, and prices.
Gary tells his story about he moved his in-person training to provide virtual training solutions. He shares his thoughts, apprehensions, and experience on the journey and the lessons he learned. He also discusses how this will influence his approach once in-person becomes available again.
We meander off topic occasionally and discuss the new language and COVID bingo, is it a numb bum, or a bum numb, and was the 80s a good music decade.
 
1:01 future topic of  future podcast discussed – the similarities and differences between corporate and hostage negotiation
2:36 The fork in the road, where you have to change your approach
3:26 Trepidation about technical aspects of virtual
5:01 Why are you getting in your own way
5:48 I’m going to keep on doing it in the future – blended approach
7:52 Is it a numb bum, or a bum numb – you decide
8:09 What bits do I cut out, what do I keep and what will work
9:17 Shout out to Mark Williams and his company Giraffe Pad
11:24 COVID Bingo
12:56 What demands will there be in the ‘New Normal’
19:41 How can I get online to be experiential
24:42 Face to Face will be more thorough and better preparation
26:17 Hit Me With Your Rhythm Stick – Gary’s top 5 tips
 
Gary’s Website: https://www.garygorman.co.uk/
 
Scott’s Website: https://theinnovatecrowd.com
 
If you want to get involved and share your How Might We…?  question then drop me an email scott@theinnovatecrowd.com

How Might We Fully Engage Our Employees

This week my guest is Saima Arfeen, she has a decade of banking experience and working as an L&D freelancer in the UAE.
Saima discusses some key questions around employee engagement, what is it, and the nature of relationships between employees and the organisation.  
2:07 The emotional connection
2:54 The three types of employees and your boat
5:02 Crucial why we need to retain talent post COVID
5:33 Leadership and empathy
6:05 Wellbeing and engagement
7:24 Leadership need to sit down and actually talk to individuals
8:25 Impact of engagement of profitability
9:39 Fairness and positive behaviours
12:34 Moving away from tick box to walking the walk
15:26 The role of trust in employee engagement
18:06 Trust and remote working
20:44 How do you engage employees at an individual level?
24:00 The paradox of engagement being important, but little time is spent on it
27:22 Putting a man on the moon
29:18 Employees come first
30:52 Organisational DNA
Scott’s website; https://www.theinnovatecrowd.com
 
If you want to get involved and be part of the mission to create One Million psychologically safe and innovative teams, then email me at scott@theinnovatecrowd.com

How Might We Create High Performing and Agile Organisations

On a mission to create One Million psychologically safe and innovative team.
My guest this week is James Baker Duly, who is a partner with Swedish based company Youpal. James shares his experience to discuss various aspects in play now, and into the future about the need for, and how to create a high performing and agile organisation.
 
James talks about why he joined Youpal, moving from a traditional, bureaucratic business model to a more dynamic and agile model. Exploring the need for a balance between high responsiveness and structure for sustainable agility.
 
James talks about the areas he is working in to accelerate change, in business, society, and environment. Helping in education, green tech, and providing more of a sustainable environment.
We then talk our way through the world of intelligence, open-source data and information sharing. How there are communities and the breakdown of traditional industry barriers. The impact of Fintech, using an example of the auto industry to explore this.
 
We touch on the ethics of artificial intelligence and data use and the impact of technology on the future workplace and skills. How we can come together and co-create solutions that help the community. How using open source contracts can accelerate development. James touches on the banking sector and open banking as an example of opening to collaboration and cooperation.
 
How communities are becoming the drivers of decision-makers, and the role social media plays in building community advocacy. How the community-led research can be quicker and more trusted.
 
How structure and risk management stifle innovation, the need to trust the performance in the people. The friction between innovation and costs etc in larger organisations. The duality of optimising performance on one hand and trying to build future innovation.
 
We discuss MVP an innovation and the customer experience, and the importance of employee experience. Focusing on the gig economy and how it can benefit adaptability and innovation. How this pool of talent can be tapped into. How can we balance the gig economy model and the benefits of working for an organisation. We touch on the growth of digital nomads and the move from paying for time and paying for deliverables.
And at the end, James shares his top 5 tips to help create a high performing and agile organisation.
 
James Website: https://www.youpal.se
 
Scott's Website: https://theinnovatecrowd
 
If you want to get involved drop me an email at scott@theinnovatecrowd.com
 
 

How Might We Build Business Resilience

This week my guest is Clive Bonny, he is a professional support service provider for entrepreneurs often grant-funded. Qualified in IP trademark and design protection, funding for startups, and risk management. Well connected networks for introductions to larger supply chains 
 
Clive discussed 'How Might We Build Business Resilience.'
 
Clive shares his insights and provides concrete examples of how businesses can build resillience. He provides tips on gaining access to help that a lot of small business owners don't realise they have access.
 
Clive's Website: https://consult-smp.com/
 
Scott's Website: https://theinnovatecrowd.com
 
If you want to be part of the mission to create One Million psychologically save and innovate teams pop over to the Innovate Crowd website to join.
 

How might we get our sales teams back up to speed quickly and adapt to the changing needs of our client base?

This week my guest is Rob Moon, he is a Sales trainer/coach with a passion for improving the quality of conversations that every sales person has with their customers. A particular interest in Cold Calling and questioning techniques. 
 
He is discussing and sharing his insights for 'How might we get our sales teams back up to speed quickly and adapt to the changing needs of our client base?'
 
Rob covers, amongst others, How long will it take our salespeople to get up and running again either back out in the field or on the telephone? How many missed opportunities will there be while that happens? How have our customers changed? How should our approach change? Can we ask for business and orders again? Is it safe?
 
Scott's website: https:///theinnovatecrowd.com
Rob's Website: https://www.robmoontraining.co.uk/