How Might We Make L&D More Attractive

In this episode my guest is John Hinchcliffe; John is an internationally recognised award-winning digital learning expert with over 12 years in the field. He is Head of Talent at Jam Pan, The #1 On-Demand Digital Learning Marketplace, which connects the right expert freelancers and agencies with your digital learning needs. He also is the founder of the Global Learning and Development Community and was shortlisted for Covid Champion at the LPI Learning Awards 2021 in recognition of his efforts to helping others in the industry during Covid.

 

We discuss the bad rep L&D has had for a long time, especially in the digital learning space. However, a lot of this was well deserved. John talks about his journey and how discovered how not to design. We then discuss how it can and has evolved and can continue to do so.

 

We touch on creating agile organisations, solving actual problems, and adaptive learning. What can L&D also learn from other disciplines to create better solutions that deliver?

 

• 03:12 Learning was never a passion to be an active experience – Learning has been a reactive thing for people
• 05:19 No-one was asking what was wrong
• 07:02 Attractive can mean so many things – results are attractive
• 08:31 What is the solution? Well, what is the problem?
• 10:03 The shift from defined roles to transferable skills – thinking about project/GIG based work
• 10:47 Working with what strengths/interests’ people already have – helping create agility
• 12:34 Adaptive learning in the workplace
• 14:08 L&D moving from the owner of learning to the curator of learning
• 15:10 Using data on platforms to gain insights
• 16:36 Using data analysis and marketing to improve L&D
• 20:46 Measuring and answering the ROI question
• 22:20 Answering the what’s in it for me question
• 25:22 Best principles, not best practices
• 27:43 Because it has become the norm
• 33:53 Why are we looking at one-off solutions?
• 35:12 Internal L&D CRM System
• 40:53 Onboarding and stress
• 43:29 L&D and creativity
• 45:53 L&D and customer experience
• 46:41 5 questions to ask in any design
• 49:35 We have gone full circle – time for a bit of a recap

 

 

The Global Learning and Development Network: GLDC https://www.mygldc.org

 

John’s LinkedIn profile: https://www.linkedin.com/in/john-hinchliffe-yourskillshub/

 

Jam Pan: https://www.jam-pan.com

 

Scott’s Website: https://www.theinnovatecrowd.com

 

If you have stories, insights, and thoughts you would like to share, and be a guest on the podcast; drop me an email at scott@theinnovatecrowd.com to arrange a chat.